Not too long ago, Ghana’s movie industry—known to many as Ghallywood—was a source of national pride. Our living rooms lit up with Ghanaian stories on CDs and DVDs, our screens filled with the voices and faces of stars we loved.

From “I Sing of a Well” to Agya Koo’s comedies and the captivating storytelling of Shirley Frimpong-Manso, we had our unique kind of magic. But somehow, along the way, that magic started to fade.

The once-thriving industry is now struggling to survive. Big-budget productions have become scarce, local cinemas are dwindling, and numerous talented actors and filmmakers have had to pursue opportunities abroad. So, what led to this decline? More importantly, how can we revive Ghana’s movie industry?

Where Did the Spark Go?

For many in the industry, the decline didn’t happen overnight. It was more like a slow erosion—caused by a mix of money problems, lack of support, and the fast-changing tastes of Ghanaian audiences.

Money—or the lack of it—is a major hurdle. Most filmmakers end up financing their projects from their own savings. There aren’t clear systems for loans or grants, and investors usually shy away from what they perceive as a risky industry.

Then there’s the matter of where to show the films. We have very few working cinemas, and not every Ghanaian has access to online platforms like Netflix. Even when a movie is released, piracy spreads it before filmmakers can make their money back.

On top of all that, some movies fall short in technical quality. And without the right training or resources, even the most passionate creators find it hard to compete internationally.

And perhaps the most painful part? The feeling that those in power aren’t paying enough attention. Policies exist, but they often gather dust. The institutions meant to support the creative arts are underfunded and overlooked.

Why It’s Worth Fighting For

But despite all the setbacks, there’s still a fire burning. Young filmmakers with fresh ideas are emerging every day. Film festivals in Accra, Kumasi, and beyond continue to showcase local talent. And Ghanaians, especially the youth, still love good storytelling—they’re just not seeing enough of it from home.

Reviving Ghana’s movie industry is more than just making films. It’s about creating jobs, preserving culture, and telling our own stories—on our terms, in our voices. It’s about showing the world who we are beyond headlines and news clips.

So, What Can We Do?

Here’s how Ghana can begin to write a compelling comeback story for its film industry:

Firstly, the government must begin to treat film as a serious business sector. By establishing a national film fund, upcoming filmmakers could access the financial support they need to get their projects off the ground. In addition, banks and private investors should be encouraged to back creative projects in the same way they support industries like cocoa production or real estate.

Secondly, the National Film Authority needs to be empowered with the necessary resources and autonomy. With adequate funding and independence, the authority can effectively regulate the industry, promote local content, and act as a vital link between creatives and funding opportunities.

Thirdly, there must be deliberate investment in training the next generation of filmmakers. This includes expanding access to film schools and practical workshops not only in Accra but across all regions. Young creatives must be equipped with modern tools and skills—from scriptwriting to editing—so they can compete on a global level.

Fourthly, Ghana must work to make local films more accessible to the public. Reviving cinema culture through the establishment of community cinemas, mobile film vans, and open-air screenings can bring movies closer to audiences. At the same time, filmmakers should be supported in getting their content on streaming platforms like Netflix, Showmax, and YouTube.

Fifthly, the country must do more to protect and promote its local productions. Television broadcasters should prioritize Ghanaian films, and the government can introduce content quotas to encourage this. Just as there are campaigns to support made-in-Ghana goods, there should be similar efforts to champion Ghanaian-made stories.

Ghanaian filmmakers should feel inspired to tell authentic, local stories. Instead of imitating Western or Nollywood styles, they can tap into the country’s vibrant cultures, diverse languages, and stunning landscapes—be it the bustling streets of Accra or the peaceful charm of the northern regions. Ghana is full of untold stories just waiting to enthral the world.

There Is Hope

All is not lost. Films such as The Burial of Kojo, Keteke, and Borga have shown that Ghanaian stories can be powerful, emotional, and resonate worldwide. Skilled directors like Blitz Bazawule and Peter Sedufia are proving that with the right support, Ghanaian cinema can flourish. The talent exists. The stories are ready. Now, what’s needed is the collective determination to revive this industry.

Final Cut: It’s Time for Action

We’ve celebrated others for long enough. Now it’s time to celebrate ourselves, to invest in our growth, and to share our stories with pride and strength. Reviving Ghana’s movie industry isn’t just a dream—it’s a decision. By making the right choices today, we can equip the next generation of Ghanaian filmmakers to thrive. The world is watching, and it’s time for Ghana to claim its rightful place on the global stage—one scene, one story at a time.

 

Source: Isaac Kofi Dzokpo/capitalnewsonline.com